Some Interesting Statistics Every Business
Owner Should Know!
- 90% of marketers are moving towards marketing with content as their main advertising approach.
- 80% of people appreciate learning about a company through custom content.
- Most importantly, 78% perceive a relationship between themselves and a company after consuming custom content! And we all know that if we aren’t creating service based relationships with our clients we are missing major potential in the impact we can create for our audience and ultimately in our businesses.
E-Books & Guides are easily digestible with a “how-to” focus, presenting a goal, as well as a step-by-step process for achieving it and is the perfect example of servant based marketing. Lead with solutions for your clients and they’ll begin to see you as a trusted source of reputable information now and for a long time to come!
Along with boosting your brand’s credibility, E-Books can be leveraged as “free gifts” to further incentivize people to join your mailing lists, helping to generate strong interest in what you offer. If someone is interested enough in one of your topics of expertise to input their information and download an e-book, they’d likely be interested in more forms of similar content.