With today’s consumers growing more defensive of advertising, conventional marketing methods alone will typically leave most new businesses with little to no customers and certainly no money flowing into their bank accounts. Build relationships with your audience by offering service based content rather than pitches.
Some Interesting Statistics Every Business
Owner Should Know!
- 90% of marketers are moving towards marketing with content as their main advertising approach.
- 80% of people appreciate learning about a company through custom content.
- Most importantly, 78% perceive a relationship between themselves and a company after consuming custom content! And we all know that if we aren’t creating service based relationships with our clients we are missing major potential in the impact we can create for our audience and ultimately in our businesses.
E-Books & Guides are easily digestible with a “how-to” focus, presenting a goal, as well as a step-by-step process for achieving it and is the perfect example of servant based marketing. Lead with solutions for your clients and they’ll begin to see you as a trusted source of reputable information now and for a long time to come!
Along with boosting your brand’s credibility, E-Books can be leveraged as “free gifts” to further incentivize people to join your mailing lists, helping to generate strong interest in what you offer. If someone is interested enough in one of your topics of expertise to input their information and download an e-book, they’d likely be interested in more forms of similar content.
How E-Books Impact Your Ideal Clients & Your Business
Templates are easily editable in Canva
making customization simple, quick and convenient. Imagery can be replaced simply, fonts and colours can be aligned with your branding, and your content added effortlessly in your tone and inflection!
***If you really struggle with the tech side of things, please do let us know. We are open to custom e-book or e-guide projects upon request***
All Content including images and text are Copyright Nicole Stevenson © 2020 -2021
REFUND POLICY: DUE TO THE NATURE OF WHAT WE SELL, WE DO NOT OFFER ANY REFUNDS OF ANY KIND.